Liverpool announces new kit deal with Adidas
Liverpool have announced a multi-year kit deal with Adidas that will begin next season, officially ending its partnership with Nike.
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Liverpool signs with Adidas
The Merseyside club previously wore Adidas kits from 1985 to 1996 and again from 2006 to 2012.
Liverpool did not disclose the duration of the new Adidas deal.
British media reports previously stated that it was a five-year agreement worth more than £60 million per year.
The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023.
“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,” Liverpool chief executive Billy Hogan said in a statement on Monday.
“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”
Adidas welcomes back Liverpool
Meanwhile, Adidas CEO Bjorn Gulden expressed his excitement about Liverpool’s return to the German outfitter.
“The jerseys worn during previous partnerships are some of the greatest ever created,” he said in a statement.
“We are honored to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans.”
Liverpool is poised to claim the Premier League title as they currently top the table.
