New BWF head aims badminton’s global reach, eyes collaboration
The new BWF head on Monday aims to expand badminton’s global reach, even as she eyes collaboration to achieve her objective.
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NEW BWH HEAD SEEKS TO EXPAND BADMINTON’S GLOBAL REACH TO PROMOTE SPORT
New BWF head Khunying Patama Leeswadtrakul seeks to expand badminton’s global reach in an effort to promote the sport.
Furthermore, the 60-year-old Thai official was elected at the BWF (Badminton World Federtion)’s 86th Annual General Meeting on April 26.
Moreover, she attended the recently concluded Sudirman Cup in Xiamen, where host China defeated South Korea, 3-1, in the final.
“I will take the initiative to engage leading badminton nations, such as China, Indonesia and Malaysia, to encourage their support in advancing these efforts,” Patama was quoted by Xinhua as saying.
“Ultimately, my goal is to make badminton a sport that truly belongs to the world,” she added.
PATAMA AIMS TO USE LA2028 OLYMPICS TO BOOST SPORT IN AMERICAS, HAS BIG PLANS FOR AFRICA
Patama aims to use the 2028 Los Angeles Olympics can promote badminton in the Americas.
Moreover, the International Olympic Committee (IOC) member believes in collaborations.
Furthermore, she is determined to convince several nations to expand the sport’s full potential.
“LA 2028 is perhaps one that the BWF cannot afford to miss,” Patama said.
“Africa, in particular, shows great promise, and we will continue looking for meaningful ways to support progress through knowledge-sharing,” she added.
THAI OFFICIAL COMMITTED TO NURTURE, EMPOWER GLOBAL BADMINTON STARS
The Thai official, meanwhile, is committed to nurture and empower global badminton stars on long-term programs.
Furthermore, Patama backs the BWF’s launch of the Star Creation Programme in 2019.
Moreover, she believes that the sport’ top players, like Shi Yu Qi of China and An Se-young of South Korea, should take the lead.
The Thai official said Shi and An should guide young players in media engagement, social media, and personal branding.
“I believe that when fans are able to connect with players on a personal level, it creates stronger emotional ties to the sport and inspires lasting admiration,” the BWF head said.
“By building global visibility for our players, we also inspire the next generation,” she added.
